British Tourism, Second Edition: The remarkable story of by Victor T C Middleton, Leonard J Lickorish

By Victor T C Middleton, Leonard J Lickorish

Tourism at any time limit is in lots of methods a reflect of monetary and social switch. The adjustments in British society within the many years from the Fifties to the twenty first century are mirrored within the kinds of tourism that the British were capable of aspire to and come up with the money for. 'British Tourism: A notable tale of development' identifies the main major of those adjustments and locations them in an ancient context highlighting 4 specific eras. Now in paperback it comprises 4 color pictures in addition to fresh chapters on tourism in Scotland and Wales.It appears intimately on the following key components: * The roots of submit warfare tourism development * advancements in delivery and law * advancements in lodging and stopover at points of interest * advertising advancements and tendencies - the function of marketers * Tourism tendencies into the twenty first centuryOffering a entire review of submit struggle developemnts within the British tourism undefined, British Tourism: The striking tale of progress, acts as a unmarried reference source compatible for a panoramic readership from scholars on tourism classes and practitioners within the shuttle and tourism industries * Now in paperback with color pictures, and fresh chapters on tourism in Scotland and Wales* bargains complete overview of publish conflict advancements within the British tourism * Acts as a unmarried reference source for college students and educational researchers

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Domestic holiday travel was actively discouraged during the war and large parts of the South and East coast were out of bounds, with beaches in some areas mined or restricted by barbed wire defences against invasion. Many hotels and holiday camps had been requisitioned for wartime use and there was no fuel for private motoring, and very few new vehicles on sale. , was even more severe than it had been during the war and it felt worse because the war had ended. The immediate post-war period reflected the great ambitions and expectations of the results of nationalization and national planning brought in by the post-war Labour Government.

Air travel was poised for rapid expansion, however, even before the war started in 1939. The Boeing 307 was the first airliner with a pressurized cabin, for example, in 1938. The war would produce massive technological advance in aviation and the basis for the great leap forward in civil aviation in the decade 1945 to 1955. This would be driven by the development of jet engines that were conceived in the 1920s by Sir Frank Whittle who famously could not acquire government support for development.

Equivalent price reductions did not apply to domestic travel, however, dependent as large parts of it still were upon a highly seasonal trade, old facilities in need of refurbishment and a government controlled nationalized transport industry with poor capital investment. A highly taxed accommodation and leisure trade struggled to update products that were not considered as necessities equivalent to manufacturing output. The notion of tourism as a ‘candy floss industry’ stems from the Labour Government of the 1960s, the hostility of the traditional manufacturing industries and the trades unions.

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